Keep Doing, Start Doing and Stop Doing – Your Three Point List for Business Success in 2020


The New Year is here, and generally, we've been so focused on finalising the ‘must do’ to do list for the year end, that writing the New Year's year’s annual business plan often gets forgotten or put off.


But it’s important to spend some time on it now, to develop your Business Plan for the new year, or at the very least an outline of your 2020 intentions and goals. When you write your plan, a good starting point is the numbers and targets:


· Turnover

· Profit

· Percentage increase in sales

· Increase in staff

· Margins

· Sales and Marketing plans and budgets


If you have the basics such as the above you can easily create full annual plan which will be important because firstly setting targets, and then tracking your progress against these numbers is vital and critical to your business’ success.


But in order to achieve these targets, we must also look at our strategy, behaviours, attitudes and tasks we’ve focused on in 2019. We need to see if they need tweaking. Without this honest reflection it will more than likely limit the success of achieving this years annual business plan and this could hit you where it hurts; your pocket by limiting your take home pay and/or dividends.


As part of this review it’s a good idea to have a list of intent: Keep Doing, Start Doing and Stop Doing. Let’s have a quick look as to why this approach helps.


1. What do I need to CONTINUE doing?

What had been working for you, your employees (team), your customers and your business last year?


Perhaps it’s been having more team meetings or feedback on what is working well and how to stay focused on the plan (a benefit of sharing the plan is that everyone understands it, contributes and has individual responsibilities).


Once you know what’s working, it’s important to ensure you keep these practices going.


What are your top three focuses for the New Year?


2. What do I need to STOP doing?

What hasn’t been working for you, your customers and your team this year?

Maybe you need to delegate more, focus on your goals and plans more effectively? Perhaps its revisiting your Buyer Personas or reviewing your marketing?


There will always be distractions and firefighting, both internal and external, stopping us from achieving our goals and therefore affecting our success. It’s these distractions we need to recognise and stop so we can grow the business.


What are your top three ‘stops’ for the New Year?


3. What do I need to START doing?

What’s been holding you back this year, what has contributed to stopping you achieve greatness?


Often, it’s by not focusing on the rights things, getting distracted or not being disciplined enough. Perhaps it’s by just doing the things you want to do – the fun stuff – rather than the necessary stuff – planning and focusing on the numbers perhaps!


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