Why 90-Day Goals Are Key to Your Business’s Success

How are your business goals looking right now? Are you on track versus your business plan (if you have one)? Are you firefighting day in day out without moving your business forward?

You’re not alone. It is not uncommon for business owners to set out with an ambitious vision for what they want to achieve in the next year, three or even five, only to start sinking - not because their goals were unrealistic, but because they lack a strategy and smart plan to get them there.



It’s well known that without a step-by-step plan, your ambitious long-term goals will remain just a dream. Yet year-long business goals can easily make you and your employees feel both confused and overwhelmed at the same time.


The solution? Three-month (90-day) goals.


Why 90-Day Goals Are Key to Your Business’s Success.


By narrowing your focus to 90 days, you can break down goals and turn them into manageable plans of action. This is why the most successful entrepreneurs plan their businesses 90-days at a time, and how you can turn your company around by following the same formula.


Your business becomes more adaptable.


The biggest problem with one-year goals is the time-frame. A lot can happen in twelve months; goals can become irrelevant, or procrastination sets in because there’s always tomorrow.


By planning your business in 90-day blocks, you create an environment of accountability while still leaving room to adapt to market trends and change course as needed.


Also, if a goal does not work out, it is easier to go back to the drawing board and realign for the next 90 days, rather than waiting a whole year before hitting the reset button. This makes your business far more efficient.


You learn to prioritise what matters.


When trying to achieve a goal, there will always be a list of things to accomplish. However, not all of them need to be done today, this week, or even in the next 90-days.


By learning to identify which tasks will directly help you achieve your three-month goals, you will be able to say no to time-wasting and clear up your to do list for the areas that truly matter. This will in turn free up your time (and you will be more in control) and your employees and business will become more focused and productive.


You improve communication and teamwork.


Do your employees understand the company’s goals? Are they on-board with where your business is going? Are they helping work towards the overall plan?


Having a team that is aligned to your goals fundamental to great planning execution. One of the biggest benefits of 90-day goals is that they are small enough for everyone in the company to understand and for the team to work towards achieving collectively.


When your team knows what it is they are working towards, they can focus better and prioritise their tasks. This will result in your business breaking the cycle of broken resolutions and start achieving its goals and plans.


How to set 90-day business goals.