2 Things Top Business Owners or CEO's Always Do When Creating Business Plans

Updated: Jul 29, 2019

 What is your Business's Top Goal

What is the one goal that you are focusing all your company's resources to accomplish over the next three to five years?  Think about your answer, if you have not done it before ask yourself "What business do I want to create over the next three to five years". Then approach your answer in two ways: quantitively and qualitatively.


Begin by choosing three to five of the most important quantitative ways to describe your future business. These are items that have hard numbers associated with them.

What does your future business look like in terms of things you can measure and count?

What are your annual sales?

Your gross profit margin?

Your annual number of transactions?

Your percent of market share?

Your average sales per customer?

Your gross profit margin?

Your operating profit margin?

Your retention rate of clients?

Your sales per employee?


What does your business look like in other ways that you can't easily measure or count, but still matter greatly?

Once again, pick three to five of the most important qualitative ways to describe your future business.

Who are your key customers?

What is your brand?

What is your market reputation?

Who do you have on your team helping lead the business?

Which markets do you serve?

What key products or services do you offer?

What impact do you have on the lives of your customers?

What is your future role as the business leader?

After you've combined both the top quantitative and qualitative descriptions of your future business into one single target, whittle away at this picture until you are left with a tight, clear statement that can guide your company's focus over the next several years.